From a technical viewpoint, the effect of Safari ITP is mainly that it limits the lifetime of 1st party cookies (and ignores 3rd party cookies altogether). This might seem like a small detail, but it has a significant impact on e-commerce companies. I would argue… Read More »How to check if you are affected by the cookie problem

Introduction As digital e-commerce marketers, we have enjoyed many years of relatively effortless visitor tracking through client-side tracking pixels. These favorable visitor tracking capabilities have allowed us to perform efficient marketing activities with exact targeting. Also, this precise visitor tracking ability has given us solid,… Read More »Cookiepocalypse – how digital marketers can adapt